Market
Driven.

About Icarus Communications Ltd

At Icarus we are a small team with a large scope of clients and a team that works really hard to maintain status for our growing clientele and portfolio of projects.

We believe in accurate market research and non compete amongst our choice of clients in who we work with. We know in order for our clients to be represented correctly and proactively we cannot cross share data which is why our marketing campaigns web design and designs are fresh, innovative and original.

We are constantly looking for new clients and projects to work with. If you feel confident in our abilities to surpass your expectations and work closely with you to achieve results then please do contact us, you will find us very professional and approachable.

Below is a little information about who we are, if you would like to talk with us directly please email projects@icaruscommunications.co.uk

Owen Waters

Senior Consultant & Managing Director


Owen is the founder and owner of Icarus Communications starting the company in 2016.

He has been involved in marketing and advertising for over 20 + years founding Icarus after pressure from existing clients to work with them on a more detailed boutique service level. Starting with three loyal clients the firm has grown fast with a reputation for professional service into a 40 strong portfolio only a few years later with some of the worlds most iconic brands.

Owen worked originally as a magazine editor and journalist before spear heading successful advertising and innovative marketing agencies in the Caribbean and the UK before opening Icarus and works across projects in web design, content marketing, seo, ppc, strategy, design and marketing initiatives for clients with the rest of the team. His travels have taken him all around the world working and immersed in different elements of media from the Middle East, Africa to the Caribbean, United States, Europe and Ireland.

He studied English Literature and Politics at the University of Natal in South Africa and also has a Degree in English Contemporary Literature and Media Studies from the University of Sunderland in England.

Focussed on detail and service, Icarus has developed pro active strategy across all client campaigns. A solid team. Icarus improve their skill sets at every opportunity, staying ahead of the curve for clients and projects benefit. We constantly revive client assets to new standards and marketing trends and algorithms.

When not wearing the Icarus hat, Owen enjoys time on the water in the form of surfing and windsurfing, sports at which he has competed at international level, coached and is a strong advocate of ocean awareness and a local ambassador for the charity surfers against sewage.

Icarus Communications as a company thrives in the diversity of marketing and the necessity for attention to detail. Our team maintain the energy around Icarus that keeps it a vibrant dynamic agency that it is today.

Adrian Lamb

Creative Lead


Adrian joined Icarus in late 2017 and has become a cornerstone in our creativity since.

Adrian studied Industrial Design in Wellington, New Zealand and completes the world accents that are heard around the Icarus office.

As a dedicated advocate of clean, accessible design, Adrian has sharp attention to detail meeting the high standards Icarus Communications delivers in it’s project outlook for every client.

Adrian’s many years of experience living and working abroad gave an opportunity to work with global brands rom China, Europe, Ireland and the United Kingdom and to work in several different mediums. Adrian is a fan of the arts and enjoys cycling, hiking and exploring on foot mostly, up a hill or two. He is also actively involved in Icarus charity projects such as the beach cleans with Surfers Against Sewage and volunteers at Bangor Open Arts Festival.

As Creative Lead for Icarus Communications, Adrian works across a variety of projects within Icarus Communications clients scopes of works. He shares Icarus’ passion and enthusiasm for design and creative flair. Accuracy and attention to detail is extremely important to us at Icarus as our work is seen worldwide in several market sectors.

Owen and I worked together in another agency for years sharing ideas and forming a creative bond. When he let me know he had set up Icarus it was an opportunity to work with a forward thinking company driving hard creatively and upholding professional standards.

Thomas Bolwell

SEO Technician


Tom joined Icarus in early 2020 and has become a cornerstone in our SEO and maintenance programme since.

Tom worked with Experian after completing high school and joined Icarus with a passion for tech and data creativity. A keen interest in design Tom is part of our mentoring programme and has the healthy international mix of British and Australian education and upbringing allowing him to show objectivity bit also communicate effectively during these different times. A true asset to the team Tom works on methodical technical search engine optimisation refining websites to Google’s constant changes. A keen interest in guitar and music he is also a keen sportsmen and accomplished basketball player having played for NSW at a very early age in mens wheelchair basketball.

The cross learning at Icarus is really progressive. Everyone brings their new insights into projects all the time, it's a hive of knowledge. The balance between design and strong seo is something to be in awe of, websites go straight into top rankings from carefully thought out market research.

Hosting and Server Team

The Hosting Collective


Our Hosting Support is second to none

Our servers are powered by renewable energy, a forward thinking green tech initiative we are very proud of. Those servers sit in a protected ex ministry of defence bunker and are managed by one of the top teams in the UK. Our hosting service to our clients is part of that collective and our support network is 24/7. Each site and email has firewall, back ups and restoration points. We provide robust frameworks for deployment of websites and email management and flexible competitive managed hosting pricing. Many people will tell you they do the same but at Icarus we actually mange all of our client sites on our hosting platforms, consistently updating themes and security and monitoring site speeds through compression scripts. It’s a team effort.

Support Services

24/7 Support


Our service support runs 24/7

We utilise complex cyber security and monitoring software allowing us to be proactive in the real world fight against countless virus attacks on your websites every day. If there is any need for removal of malware or virus we will take care of that in real time where we can. Our support services also update all assets regularly and work closely together meaning between our team, software and hosting services Icarus operates a 24/7 operation.

Work With Us

Creatives and Forward Thinkers


We are always looking to work with interesting new people

Are you looking to work with a dynamic and creative team? Most of our team and partnerships with suppliers and clients are fundamentally founded on solid relationships. At Icarus, whether it is our corporate side or our Icarus Sports and Wellness projects all of our creatives and technicians have voice and input. Each of our projects carries individual flairs from each of our time. No man ( or woman) is an Island here at Icarus. If you are interested in working with us whether it is PPC, SEO, content, photography, product or web design we’d like to hear from you.

Feel free to contact us to discuss a project .  You will find us good listeners. . projects@icaruscommunications.co.uk
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