What constitutes Digital Marketing today?
When we talk with clients about digital marketing it is apparent to all that we are still talking about the traditional strands of marketing in terms of content and design but looking at digital channels as one of the outlets and the joy of being able to measure data and results extremely effectively as opposed to older types of advertising such as print or circulars.
Strictly speaking Digital Marketing elements of today’s marketing can be identified as:
At Icarus digital marketing is about measuring those channels but using the outlets with great art and content and reflecting keywords and messaging from your business internally all the way to the end users. We consider digital marketing outlets as ambassadors of your brand and we are able with the most up to date software and knowledge on today’s modern platforms to measure audience reaction and optimise but also seek and refine both organically and through advertising methods.
Part of our strategy at Icarus is to reach, refine, define and optimise audiences with their brands and businesses with their markets and target groups. As a responsible digital marketing agency, we stay abreast of the latest training in digital advertising platforms and mediums and we also keep ahead of cybersecurity, technological advances and variations in markets. It would be fair to say that not all channels work for everyone and not everyone is on digital channels.
That’s why at Icarus we like to keep things simple. Goals and journeys for brands and businesses is where you will find us and backing up brands with innovative marketing strategies and creativity. Most of our clients we started with are still with us and those that have joined us along the way are all still involved with us on a continuous basis.
We have been so fortunate to work with great clients and together we have grown and kept up with the fast-moving pace of digital marketing as it stands today.
We like to do things different and love a challenge, like to be positively disruptive in the digital marketing world. We are creative thinkers and innovative, but we are also hard workers, communicators.
Get a free Digital Marketing Audit
Like to talk to us Digital Marketing? Why not start with a website audit, a good place to start a conversation about your brand or new project. Fill in your details on the form below.