With a unique offering to Ireland and Northern Ireland the Dirt Bike Tours Ireland operation offers day trips, training days and an AJP MOTOS dealership to boot as part of its expanding operation running off road trails across Omagh and Donegal.
When we first signed up with Dirt Bike Tours Ireland we were super enthusiastic about the demographics but also ( which is also helpful) we like the sport and are big fans of any tourism marketing tours Ireland.
To date it’s one of our success stories in terms of securing and converting traffic. Starting with a search and display campaign on Google we tested the market and secured it’s attention with a dynamic website as opposed to a specific landing page. We wanted to go traditional and study audience retention rates and demographics, then move into geographical strategies.
Running a series of social media campaigns and then strengthening SEO with key interests we enacted re marketing and moved to our end goal, a structured re marketing campaign and a closed loop strategy to build and retain audiences. It helps with killer content and video playing to a converted audience. The optimisation of the advertising and detailing through the demographics was the winning formula. The stats keep climbing as does the iteration and more people are out riding those Dirt Bikes on a top notch tour with local pros. Some of the guys come over from the States, UK and Ireland markets, all good tourism and good craic.
That’s what we like to see 🙂
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