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Luke Underwood Creations

The Luke Underwood Creations project with surfboard shaper and creator Luke Underwood.

Icarus Communications
We were delighted when we spoke with Australian master surfboard maker Luke Underwood about working together on some marketing projects. Now living in Ireland, Luke has been shaping surf craft for over 25 years and has worked with some of the worlds most prestigious brands before setting up his own and then moving to the West Coast of Ireland over 5 years ago. Starting with implementing an online marketing strategy we worked together to gain an understanding of the brand tones and shapes before venturing onto the new website project.  We opened up the applicable market with traction to his current site and were able to start positioning his services above competitors and into top rankings, where his brand and craft deservedly sits.  Probably one of the best surfboard shapers you will ever meet and a super nice guy.
LUC – Luke Underwood Creations.

Interested in a project like this with us? We are sports and lifestyle brands specialists.  Drop us a line on our contact page or email us at:


Luke Underwood Creations



Luke Underwood Creations

luke underwood creations