We were delighted when we spoke with Australian master surfboard maker Luke Underwood about working on his new website showcasing his new designs and shapes. No doubt one of Ireland’s most gifted surfboard shapers, originally from Australia. Now living in Ireland, Luke has been shaping surf craft for over 25 years and has worked with some of the worlds most prestigious brands before setting up his own and then moving to the West Coast of Ireland over 5 years ago.
The website approach was to adopt commerce style values but showcase the art and design involved in Luke’s beautifully crafted designs. With research impleneted into his original website we were able to extract best performing models and incorporate new designs with imagery Luke had been storing over a period to then start showing customers the variety of options available, Anyone who knows us knows we all surf and Luke’s boards are out of this world, a true designer and artisan master shaper.